Palina - utan kompromisser
Lina Ivarsson startade Palina 2010 – i ren frustration över att det inte gick att hitta makeup som både hade bra sminkegenskaper och inte bara var snäll, utan BRA för huden. Med 14 års erfarenhet som MUA, mängder av olika makeup-uppdrag och en egen salong i ryggen började Lina jaga sminkfabriker runt om i världen för att skapa produkter som kunde leva upp till de höga krav som hon ställde.
My goal was always to offer a full range of products, including skincare and makeup.
In 2010, the first products of Palina’s makeup series were delivered to Lina’s own salon SkönhetsCompaniet in Örebro and it has been going on ever since. In 2017, after four years of product development, Palina SKIN PHILOSOPHY was launched.
A skincare range of 17 products ranging from serums, cleansers, day and night creams to scrubs, masks, eye creams and a complete age prevention range.
Palina Skin Philosophy
PALINA SKIN PHILOSOPHY is a broad spectrum skincare range with a uniquely high concentration of active ingredients. Both in number and percentage per ingredient. There are few brands on the market today that offer as much ‘value for money’ as Palina. Palina ANTI-AGE contains 5 active ingredients at the same time. It’s quite unique actually. And the result? Yes, it will be just as unique and amazing!
We have focused on high quality and user-friendliness where each step of the skincare routine has been given its own color that easily guides and at the same time enhances the bathroom shelf.
“Palina SKIN PHILOSOPHY and especially our complete anti-ageing range is the best thing I’ve created since my daughter Molly!” says Lina.
When creating the skincare, there was never any other option for me than to do something unique, in this case it was to choose all five active ingredients, where other brands that care more about the price tag choose one or two. My aim was to make something that really works!
Palina MAKEUP
– Better with than without!
We don’t compromise on skin health, so all makeup bearing the Palina name is gentle and good for your skin.
The products are free of mineral oils, alcohol, clogging/irritating ingredients and enriched with moisturizing, soothing and anti-inflammatory ingredients.
It is simply better for the skin to use Palina’s makeup, than to be unmade up!
Little effort
– Big difference
Our mission is to make the best beauty products in the world. To give our customers the best and easiest tools to enhance their best self. And to give you time.
With high quality pigments and other ingredients, little effort gives big results:
Your makeup lasts a whole day (at least!). Your skin breathes and feels good. And last but not least – your skin is taken care of and looks nice, even nicer, when you remove your makeup.
Palina’s core values
and policy
All Palina products must be good for the skin, have a minimal impact on the environment and be produced ethically.
Therefore, we have selected our producers based on ALL of these criteria:
- Satisfaction of our product requirements, proven know-how and long experience.
- That producers comply with GMP (Good Manufacturing Practices) and that their overall policy is similar to Palina’s, including a ban on child labor (and that they in turn require a ban on child labor from their raw material suppliers).
- That our final products are Cruelty Free (not tested on animals).
- Production as close to Sweden as possible; in Palina’s case, the EU (Italy).
– I have personally visited all the factories, met with management and supervisors, and seen how production is carried out and how the staff feel. I am proud of our partners, and have chosen them with great care based on our values, rather than lower pricing,” says Lina Ivarsson.